With crayons and a click, Tom’s of Maine invited kids and parents to get creative for a good cause. A new coloring book called “Brushing Fun,” introduces kids to natural oral care. Each free coloring book download will donate 10 tubes of Wicked Cool! natural kids toothpaste to Oral Health America (OHA), up to 200,000 tubes. The products will accompany a $50,000 donation from Tom’s of Maine in support of OHA’s Smiles Across America program.
Theory provided development for the coloring book customization and download app for the Tom’s of Maine website.