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The ARF

icon-arfWe were honored to be part of the U Dig Brands team that breathed new life into one of the oldest and most respected advertising research foundations, The ARF. Our goal for The ARF’s website redesign was to provide a scalable custom Content Management System that allows the administrator to create and approve content. Third party applications were also integrated into the website and we converted the swanky design into HTML/CSS.

Events are added via a third party application and imported into the CMS for additional content updates. An integrated calendar system displays all types of events in various places on the site including the homepage, channel pages and on calendar widgets.

CMS Administrators can control all content on a page including the scrolling headline images, sidebar content and body content on every page. Custom modules can be added to sidebars and page content via the CMS and include calendars, upcoming and featured events, custom content, news articles and more.

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