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October 17, 2014 | Subscribe

Digital PR News

Can Twitter make money out of breaking news or is it a PR platform?
What's going on at Twitter? Not the trendmap which shows whether people are more interested in news of Ebola or The X Factor at any given moment but the social media company itself, where the number of top executive exits has started to trend.

EBay entices holiday shoppers with mobile-optimized global campaign
EBay is hoping to entice consumers before the holiday shopping season begins with a digital campaign focusing on its multiscreen capabilities and illustrating how inspirational moments can be shoppable.

General Electric dives into the Big Data marketplace
G.E. has been working on a way to capture and monetize a section of the "Internet of Things" – the world in which sensors feed data into central repositories which, in turn, analyze these massive amounts of data looking for connections – for three years. To date, G.E. has looked at ways to use Big Data Analysis to create more efficient maintenance, and better asset tracking and pattern recognition.

The Knot inspires brides-to-be with mobile-optimized runway show
The Knot, an online wedding resource, is ramping up its mobile strategy by offering brides a sneak peek at upcoming designer bridal gowns with live-streaming runway shows on mobile and desktop.

Smile! Marketing Firms Are Mining Your Selfies
Most users of popular photo-sharing sites like Instagram, Flickr and Pinterest know that anyone can view their vacation pictures if shared publicly. But they may be surprised to learn that a new crop of digital marketing companies are searching, scanning, storing and repurposing these images to draw insights for big-brand advertisers.

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Digital PR Best Practices

The Hi-Tech Evolution of Press Releases
While social media, Google AdWords, brand based websites, email blasts, banner ads, blogs and a plethora of other new-age technologies are an important part of any marketing strategy – especially for startups – these things will not replace the more formal and far reaching concept of a professional press release."

Pivot: The Emergence of Digital Compels Businesses to Transform
The keys to digital transformation may come down to how companies can use social data to make their products "better" in the eyes of empowered consumers and so find new sources of revenue.

Building a Strong Digital Influencer Program: Part I: WHY
There has been a great deal of buzz lately about the new influencer. From Variety Magazine's study that showed that YouTubers are more influential than traditional celebrities, as well as their cover story this month featuring YouTubers Shane Dawson and Jenna Marbles 're-writing' the rules of fame, to New York Magazine's exploration of what YouTube fame looks like, to Fast Company's coverage of the YouTube's 'fame factory', everyone seems to be waking up to the idea that online influencers are, well, influential.

Isaacson Lauds PR's Role in Digital Age
PR's ability to bring people together is the crucial part of the digital age equation, according to Walter Isaacson, CEO of the Aspen Institute, former CNN chief and Time magazine editor.  Isaacson, who just published "The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution," said humans are social animals that achieve their best work when they collaborate.
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