Digital PR News, Best Practices, Upcoming Events & Awards
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September 26, 2014
Editor's Note: With incredible statistics such as 34% lower bounce rate and 70% reporting better ROI, the next frontier of digital content marketing in PR is unquestionably video.  Has your agency started using video as a content marketing tool? We'd like to hear your challenges and success stories.
Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content
With higher conversion rates and improved ROI, 69 percent of marketers claim they plan on increasing video marketing budgets.
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Measuring video marketing success – Site sees 34 percent lower bounce rate
Marketers are creating video content to support the new buyer journey. Most are seeing ROI improve as a result, with 70 percent reporting videos convert better than other content formats. Goal completions are the ultimate campaign payoff, but companies are profiting from other results, such as stronger engagement. 
Full Story

The worst PR video mistakes to avoid
Video is such a huge part of a successful PR campaign now, but as broadcast specialists we still find that there are some common mistakes when it comes to PR video. We've collated some of the worst offenders below, and suggested some solutions as well…
Full Story

10 essential tactics for developing successful online videos
According to Digital Sherpa, 50 percent of users watch business-related videos on YouTube once a week, and 75 percent of users visit the marketer's website after viewing a video.  It is becoming more important for brands to include videos in their content marketing mix.
Full Story
 
Guide to Youtube marketing
We've all read articles about the pervasiveness of social media, but how often do they include Youtube? There's no debate: Youtube is a form of social media.
Full Story

Digital PR News

Brand Publishers Are Ditching Facebook in Favor of Microsites
Brand publishers are more aware that they're really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in "dramatic numbers"—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency's social media managers saw a "dramatic dip" in reach for their messaging over the last 16 months.
Full Story

Are you considering a microsite for your client's campaign? Theory Digital Group produces highly targeted microsites for brands and campaigns.  Contact us for more information.
 
Brands and consumers cannot be friends
Matt Rosenberg gives good dating advice to brands on social networks.
Full Story
 
New Initiative for Special Olympics Aims for More Spontaneity, Less Marketing
A red ball is the star of a campaign for the Special Olympics, aimed at youth around the world, that seeks support and encouragement for people with intellectual disabilities.
Full Story
 
Chico's deems mobile as critical for breast cancer social campaign
Women's clothing chain Chico's FAS is supporting Breast Cancer Awareness month with a social campaign that rests heavily on mobile capabilities.
Full Story
 
Soda Producers Set Goals on Cutting U.S. Beverage Calories
Companies Pledge to Market Water, Smaller Sizes, Diet Drinks; Pledge 20% Calorie Cut by 2025
Full Story

Betty Crocker stirs up engagement with refreshed cooking app
Betty Crocker, a leading cooking and recipe brand, has revamped its digital cookbook application with new features to help fans stir up more recipes with the touch of their fingertips.
Full Story
 
Skippy stirs up fun with interactive mobile Web effort
Newly positioned under Hormel Foods leadership, the brand aims to remind consumers that peanut butter is simple fun. The new Skippy Yippee campaign offers interactive media on its Web site, which is optimized for mobile devices, and promotes social media contact with fans.
Full Story
 
Brands not embracing mobile will be left behind by millennials: report
Millennials use mobile differently
A new report being released today reveals that 36 percent of millennials have made a decision on where to spend money or have switched companies based on a brand's mobile offerings, suggesting that companies failing to meet these consumers' mobile needs could find themselves facing extinction.
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Digital PR Best Practices

INFOGRAPHIC: 7 marketing alternatives to SEO
This fantastic infographic gives some tips to help you consider some alternatives to spending your marketing budget on SEO.
Infographic
 
How to optimize infographics for search and social media
People love to share infographics, but a few behind-the-scenes tweaks could help yours get even more traction.
Full Story
 
A guide to realistic social media measurement and performance analysis
Adam Vincenzini shares best practices when measuring social media performance.
Slideshare
Full Article

The Digital Amplification Tactic That Should Be Part of Every Traditional PR Campaign
Calling all traditional PR pros. Remember that amazing client placement you wished every human on Earth could see? With the help of a content discovery platform, you can make that happen – even on a budget.
Full Story
 
Google Rules May E-A-T Your SEO if You Don't Watch Out
Google has been very busy these days, rewriting quality guidelines for its website raters and updating its Penguin spam algorithm and Panda filter. What should all this mean to a really good corporate website or intelligent branded content?
Full Story
 
The PR Professional's Ultimate Guide to Wikipedia
Wikipedia is one of the most important websites on the Internet today, and also one of the most challenging to PR and communications professionals. Yet not enough has been said about the right way to approach the user-generated encyclopedia.
Full Story
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Upcoming Events

September 30, 2014
Engagement: The Key to Winning
New York City

At the Advertising Week session "Engagement: The Key to Winning," FleishmanHillard's CMO Stephanie Marchesi and other industry leaders will share insights on engagement marketing and the shift from acquiring customers to building relationships that lead to advocacy and loyalty.
Event Details

October 9, 2014
PR News' Social Media Conference
New York City
At PR News' Social Media Conference, taking place October 9 at New York City's Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office. You will be immersed in the strategies and tactics that have proven successful for brands, and you will gain insight on the latest trends and tools that are driving social media today.
Event Details

October 15, 2014
Digital Project Management
New York City

Join Nick New, managing director of The Knowledge Engineers, who will help you learn the tools you need to get your projects to run smoother, on time and on budget during this special seminar on Oct. 15. Find out the seven crucial tips of documentation to guarantee success, how to estimate time in developing a project plan and much more!
Event Details
 
October 23, 2014
Council of PR Firms Annual Critical Issues Forum
New York City
Has all the focus on Big Data steered smart and experienced PR people away from one of our greatest strengths – our intuition?
Full Story

eMetrics
October 29-30, 2014
London
eMetrics Summit is the conference for digital analytics and online marketing optimisation. At eMetrics, experts from different backgrounds such as e-commerce, B2B, finance and insurances, media and publishing, start-ups, representatives from leading agencies and vendors gather in one place to share their insights and find out about future trends.
Event Details

Ragan's 2014 PR Daily World Conference
November 5-6, 2014 
Join professionals from around the globe at this brand-new conference on Nov. 5-6 in New York City will show you how new content tactics have made PR more potent than ever before.
Event Details

Big Data 101 – A Guide for Pharmaceutical Brand Managers
December 1, 2014
SMi is proud to announce that Paul Grant, CIO from Creation Healthcare, will be hosting the Big Data 101 – A Guide for Pharmaceutical Brand Managers masterclass taking place on the 1st December 2014 in Central London
Event Details

Know of an upcoming event that isn't displayed here? Let us know at info@theorydg.com.
 

Upcoming PR Awards

PR News' Top Women in PR Awards
Entry Deadline: October 1, 2014
Final Deadline: October 8, 2014
More Information
 
2014 Bulldog Internal Communications Award
Early Deadline: October 3, 2014
Extended Deadline: October 17, 2014
Last Chance Deadline: October 31, 2014
Competition Details

PR News' Nonprofit PR Awards
Entry Deadline: October 10, 2014
Competition Details

PR News' CSR Awards
Entry Deadline: November 7, 2014
Competition Details

PR News' Social Media Icon Awards
Entry Deadline: December 5, 2014
Competition Details

Know of an upcoming award that isn't displayed here? Let us know at info@theorydg.com.
 
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