Digital PR News, Best Practices, Upcoming Events & Awards
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September 19, 2014
Editor's Note: As part of our efforts to support AMEC's Measurement Week, this issue of PRoven Theory highlights a number of growing issues, concerns and hopes for digital measurement's inclusion in PR.  Industry-wide change needs to start from the ground up, and this includes changing the way clients perceive the value of measurement. 
 
AMEC Measurement Week Highlights

Digital Measurement

PR/Comms Budgets on the rise, but not for measurement
The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders how this budget growth has translated into research and program measurement, and found that PR budgets are not increasing to fund more of the same, but to support an expanding range of communications assignments using new platforms and approaches to crafting and disseminating a story.
Full Story
 
4 common measurement mistakes
Measuring the value of public relations and communications is an ongoing struggle every PR and social media professional deals with. Companies want to see results but different numbers can tell very different stories. So what numbers really matter and what numbers don't?
Full Story
 
10 tips for putting measurement into action
Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.
Full Story
 
Big Data, Analytics and Communications
Jeremy Woolf and Phil Kam, panelists on Thursday's International Association For the Measurement and Evaluation Of Communication's Measurement Week are interviewed about their experience as well as what they believe the future holds for big data, analytics and how they will affect integrated communications.
Full Interview

10 Pointers for Navigating the Measurement Maze
Full Story
 
Is "Big Data" In PR's DNA?
The rise of digital media and availability of ever-more granular data about how we use it have transformed marketing, but public relations has been a laggard in the data revolution. Public relations has an opportunity to take advantage of the democratization of data, but how? Is data really in PR's DNA?
Full Story
 
Is PR measurement really all about the hits?
The answer is no, in a vacuum, the hit itself does not matter. It's the depth of that hit that matters. Did the hit convey key messages? Did it perpetuate the vision of the company? Did it drive Web traffic, leads, and engagement? All that matters is what the hit did.
Full Story

Digital PR News

Apple's HealthKit Delayed, and Communicators Are Left to Explain the Glitch
Full Story
 
How a Digital Communication Company Is Helping Health Organizations Reach the People Who Matter
Peter Klein, CEO of the digital communication company Educated Change shares his insights to how our digital behaviors affect our physical ones, and how his company has helped two health-related nonprofits reach the people who need to hear their messages the most.
Full Story
 
Why the Face of Tech Remains Stubbornly Male
How do we explain this absence of women in digital? The answers, from new social science research, may surprise you. Talented women run into land mines that make it hard for them to move up the corporate ladder in tech.
Full Story

Uncle Sam Ups Communications Spending
The Small Business Government Communications Network has released its Federal Communications & Creative Services Report, finding that 2013 spending rose 17.2 percent to $1.7B.  The gain is the first rise in contracting since tracking began in 2010.
 Full Story

At First Glance: How the Apple Watch Will Change the Media
Last week Apple introduced its highly anticipated Apple Watch and launched us into the era of wearable technology. As a new medium for instant connection to the world around us, wearable technology complicates an already multifaceted media environment, and Apple's association of "glance" with the watch is making waves before it's even in stores.
Full Story

Tech Companies and Fashion Designers Try to Put the 'Wear' in 'Wearables'
Tech companies need designers to help put the "wear" in wearables—which, even more than cellphones, are a form of personal expression, like a handbag, tech executives say. The industry is reaching out for the design savvy that will help move the new devices beyond early adopters and fitness fanatics to mass appeal.
Full Story

Digital PR Best Practices

How Digital PR Can Revive, Relaunch a Familiar Brand
Depending on the company's objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.
Full Story
 
Visual Content, Confusion, and Copyright Laws
Lindsay Bell gives pointers on understanding image copyright laws.  Hint: You probably can't use that image.
Full Story
 
The content with the best ROI
The content with the best ROI include:
  • Case studies
  • Product collateral
  • Customer testimonials
See Infographic
 
70 percent of employees want a digital engagement program, survey says
In a TechnologyAdvice's survey of 398 office-based workers, more than 70 percent said engagement software would help them perform better, and more than 25 percent said it would help them stay motivated.
Full Story

Upcoming Events

October 9, 2014
PR News' Social Media Conference
New York City
At PR News' Social Media Conference, taking place October 9 at New York City's Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office. You will be immersed in the strategies and tactics that have proven successful for brands, and you will gain insight on the latest trends and tools that are driving social media today.
Event Details
 
October 23, 2014
Council of PR Firms Annual Critical Issues Forum
New York City
Has all the focus on Big Data steered smart and experienced PR people away from one of our greatest strengths – our intuition?
Full Story

eMetrics
October 29-30, 2014
London
eMetrics Summit is the conference for digital analytics and online marketing optimisation. At eMetrics, experts from different backgrounds such as e-commerce, B2B, finance and insurances, media and publishing, start-ups, representatives from leading agencies and vendors gather in one place to share their insights and find out about future trends.
Event Details

Ragan's 2014 PR Daily World Conference
November 5-6, 2014 
Join professionals from around the globe at this brand-new conference on Nov. 5-6 in New York City will show you how new content tactics have made PR more potent than ever before.
Event Details

Big Data 101 – A Guide for Pharmaceutical Brand Managers
December 1, 2014
SMi is proud to announce that Paul Grant, CIO from Creation Healthcare, will be hosting the Big Data 101 – A Guide for Pharmaceutical Brand Managers masterclass taking place on the 1st December 2014 in Central London
Event Details

Know of an upcoming event that isn't displayed here? Let us know at info@theorydg.com.
 

Upcoming PR Awards

PR News' Top Women in PR Awards
Entry Deadline: October 1, 2014
Final Deadline: October 8, 2014
Awards Luncheon: Summer 2015
More Information
 
2014 Bulldog Internal Communications Award
Early Deadline:Friday, October 3, 2014
Extended Deadline:Friday, October 17, 2014
Last Chance Deadline: Friday, October 31, 2014
Competition Details

Know of an upcoming award that isn't displayed here? Let us know at info@theorydg.com.
 
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