Digital PR News, Best Practices, Upcoming Events & Awards
September 12, 2014

Digital PR News

MediaLink Aiding Unilever in Digital Revamp
Unilever, the London based consumer goods giant, is now in a hunt for new digital representation. In what appears to be an almost total revamp of the company's global digital effort, global strategy firm MediaLink will assist in the search.
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Indiegogo Outpost Allows You to Run Crowdfunding Campaigns from Your Site
Indiegogo Outpost is, perhaps, the best update coming from the famous crowdfunding platform Indiegogo. With Outpost, the company becomes the first in the industry to allow individuals and companies to run campaigns on two platforms at once.
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Content Drives the Cause: 35% of Online Donors Say Compelling Website Content Inspires Them to Give More, New Kentico Research Finds
According to a survey by Web content and customer experience management provider, Kentico Software, 35% of those who donate online say they are sometimes moved to give more than planned when presented with compelling website content. But while visual content is commonly credited for amplifying many of today's digital marketing efforts, when it comes to charities, donors are much more likely to respond to personal stories (35%) and statistics (32%).
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Fashion Faux Pas?
Nearly 1 in 5 Top Fashion Brands—Including DKNY, Reebok & Versace—Lack a Mobile-Optimized Site, New IAB Study Finds: North Face, Pink, Tiffany & Co. and Victoria's Secret are Mobile Winners
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The Tech Boom & VC Influence: Why Seattle is the Next Silicon Valley
Quentin Hardy of The New York Times recently wrote a story that positions Seattle as the next tech capital, highlighting a trend that is changing the way people think about the Emerald City. For a city mostly known as the birthplace of Starbucks, the Seahawks and rain, a recent influx of Silicon Valley venture capital investments and big wigs like Facebook, Google, eBay and Twitter have finally placed Seattle as the emerging epicenter of cloud-computing, datacenters and innovation.
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8 ways that iOS 8 will change mobile engagement
Nothing since Apple's introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8. 
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Bloomberg focuses on imagery in use of mobile video
Business and financial news provider Bloomberg uses the power of video and imagery to engage its audience across mobile and tablet devices, according to a Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2014.
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Op-Ed: Why public relations must wake up to wearables
Catherine Arrow asks what are public relations and communication management professionals doing to educate their organizations (and/or governments and leaders) as to the ethical and moral implications of the social shifts ahead?
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Digital PR Best Practices

Mobile Lessons Learned? Study finds 56% of shoppers Won't Use Devices After Confronting Technical Problems
Cloud and mobile testing and monitoring firm SOASTA recently revealed the results of its SOASTA Back to School Shopping Report Card, which found that 84 percent of Americans who made an online purchase during the back-to-school shopping period experienced problems.  Furthermore, 56% said technical problems would make them not use a smartphone or tablet for back-to-school shopping.
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Digital Transformation and the Race Against Digital Darwinism
Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt.  The answer to digital Darwinism is digital transformation - the use of technology and methodology to address shifts in behavior by upgrading or overhauling processes and systems that amplify existing and unforeseen opportunities.
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The Mobile Mind Shift
Forrester's Josh Bernoff discusses his new book, The Mobile Mind Shift, and why companies find this technology even more challenging than the arrival of the Internet.
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Five Guidelines for Handling a Data Breach
Home improvement retail giant Home Depot is examining whether all of its 2,200 nationwide stores were the source of a massive batch of stolen financial information that recently went on the black market. Solomon McCown gives us 5 guidelines for handling a data breach.
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Kahuna stresses personalization for optimal mobile strategies
A Kahuna executive at the Mobile Marketing Summit: Holiday Focus 2014 stressed the need for personalization and consumer-first strategies to drive massive revenue opportunities for brands.
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6 ways to prove PR value with Google Analytics
Google Analytics helps industry pros go beyond vanity metrics such as circulation to demonstrate how PR directly affects brand awareness and sales. To illustrate PR value and highlight social media successes, add these Google Analytics tricks to your toolkit.
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5 Tools Modern PR Pros Can Use to Maximize ROI
Chief Strategy Officer Rebekah Iliff of AirPR, offers 5 tools modern PR pros can use to maximize ROI and a new role your organization should consider adding: the PR Engineer.
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How to Find and Create Visual Content for Your Brand
Visual content is not the future—it is now. And if your brand is not on board with that, then you're in trouble.  At PR News' recent Social Media Summit in San Francisco, Danny Olson, Director of Digital at Weber Shandwick, and Serena Ehrlich, Director, Social and Evolving Media at Business Wire, shared some tips for becoming a "visionary" communicator.
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Upcoming Events

AMEC Measurement Week
Monday, September 15 – Friday, September 19, 2014

AMEC Measurement Week presented by Cision and Vocus is a free five-day event taking place September 15–19, 2014 in New York, New York. The event will feature more than 16 speakers who are experts in measurement and analytics across PR and communications, representing industries such as media, higher education, healthcare, technology and more.
Event Details

eMetrics London
October 29-30, 2014
eMetrics Summit is the conference for digital analytics and online marketing optimisation. At eMetrics, experts from different backgrounds such as e-commerce, B2B, finance and insurances, media and publishing, start-ups, representatives from leading agencies and vendors gather in one place to share their insights and find out about future trends.
Event Details

Ragan's 2014 PR Daily World Conference
November 5-6, 2014 
Join professionals from around the globe at this brand-new conference on Nov. 5-6 in New York City will show you how new content tactics have made PR more potent than ever before.
Event Details

Big Data 101 – A Guide for Pharmaceutical Brand Managers
December 1, 2014
SMi is proud to announce that Paul Grant, CIO from Creation Healthcare, will be hosting the Big Data 101 – A Guide for Pharmaceutical Brand Managers masterclass taking place on the 1st December 2014 in Central London
Event Details

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Upcoming PR Awards

PR News PR People Awards
Entry Deadline: Sept. 5
Final Deadline: Sept. 12
Date/Location: Dec. 9 in D.C
PR News' PR People Awards competition is your opportunity to showcase the top talent, the innovators and passionate professionals who day in and day out are making communications matter in the marketplace. The winners of this annual program set the benchmark for PR and underscore the outstanding PR achievements made in the past year. Nominate your colleagues, or self-nominate; either way, we want to meet the best in PR and introduce them to the thousands of readers of PR News and their key stakeholders. Multiple entries from an agency, corporation or association are accepted.
Competition Details
2014 Bulldog Internal Communications Award
Early Deadline:Friday, October 3, 2014
Extended Deadline:Friday, October 17, 2014
Last Chance Deadline: Friday, October 31, 2014
Competition Details

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