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Are You Ready for Google’s Mobile First Index?

Are You Ready for Google’s Mobile First Index?

Posted by on May 8, 2017 in News, PRoven Theory |

According to searchengineland.com, Google is hopeful that its new mobile-first index will go live by the end of this year. Once the mobile first index launches, there will be a shift in how Google looks at website content. Google will start looking primarily at mobile, rather than desktop content to rank results. As of August 2016, the search engine sees 60% of searches from mobile as opposed to desktop. This uptick in mobile searches has prompted the search engine to begin ranking websites based on page loading time. What does that mean for website owners? Effectively, if your website is not mobile-friendly, then your ranking on Google will be impacted in search, even for desktop users. While the changes are expected be rolled out by the end of 2017, you can begin preparing now. What can I do to prepare? Boost your page Speed Page speed is a measurement that tells us how fast your page loads. A standard metric used by search engines is “time to first byte”, or how long it takes to receive the first byte of information from the website. Research shows Google may be measuring time to first byte when it considers page speed. Additionally, search engine crawlers may use up their crawl bandwidth budget when crawling slower pages and this could negatively affect a site’s search engine rank. Focus on User Experience When users come first, websites benefit on a variety of fronts. Pages with a longer load time tend to have higher bounce rates and lower average time spent on each page. Longer load times also negatively affect conversions. Takeaways If you have a slow mobile or desktop experience currently, then you may want to consider putting some work into increasing your mobile page speed. The updates to Google’s mobile index will likely launch at the end of 2017, but don’t worry, you still have time to prepare. Need someone to audit your site’s speed and make updates to comply with the new mobile speed index? Contact us or email info@theorydg.com for a free site speed audit and custom...

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Inbound Marketing Brings Fresh Air to Healthcare

Posted by on Oct 9, 2014 in PRoven Theory |

Inbound marketing, loosely defined as the art and science of drawing visitors to your organization on their own terms (versus obtrusively pushing your messages onto them), represents a seismic shift in the way businesses develop content and market themselves, as well as in the way audiences access and process information. Full Story

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What Changes in Paid Search and Social Marketing Mean for Health Care Content

Posted by on Oct 9, 2014 in PRoven Theory |

Recently, Google, Facebook and Twitter made significant changes to either their search algorithms or paid marketing offerings. Understanding the recent changes is an important step for orchestrating a content strategy that will help health organizations reach users/consumers/patients at critical steps of their digital patient journey. Here are descriptions of some of the critical updates that were recently released. Full...

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