Ph: 862-703-1468


Theory Digital Group is a web development agency based near New York City. We work with PR agencies in the healthcare space to deliver interactive and engaging communication websites and campaigns.

Our expertise includes writing custom code for websites, microsites, mobile websites and web apps that cannot easily be found in “off the shelf” script libraries.  Our development process is based on an agile development model, which focuses on rapid, iterative product development. We pioneered an easy-to-use Content Management System that works seamlessly for websites that must be brought to market quickly and still be editable by the layperson. By the way, we’re not just tech and development. Bring us in as your behind-the-scenes Digital Partner during the pitch phase. We’re personable, clients love us, and we get stakeholders excited about the technology behind their next campaign.We provide services for Public Relations agencies and work white label for their clients in the healthcare, business, government and consumer industries.


Executive Profiles

Erin Commarato
Chief Creative Technologist, Front-End Web Developer
Erin Commarato has over 12 years experience in digital development and 7 years working with PR agencies in particular.  Erin’s range of expertise includes B2B, non-profit and consumer-facing web design and development including the launch of the Advertising Research Foundation’s redesigned site for the organization’s 75th anniversary. Her day-to-day responsibilities include leading and coordinating the delivery of digital projects. She helps facilitate the definition, idea generation and delivery of web products that link to marketing strategies and integrate digital approaches and creative design. Erin’s primary focus is to ensure that the integrated elements of digital projects come together on time and meet stakeholder expectations for data integrity and product quality. Projects of note include:

  • Ad:Tech 2014 Guest Panelist – Women Who Code
  • Launch of AT&T’s AdWorks website
  • Brand consolidation for Dell’s B2B email campaigns
  • Merck and Project Runway’s HIV awareness campaign website
  • The relaunch of The Food Institute’s website for the non-profit’s 85th anniversary
  • Management of SONIC’s Limeades for Learning 5th annual campaign website
  • Digital project management of Johnson & Johnson web app for conferences
  • Founding member of TEDxHoboken and continued member of planning committee

Web design and development including:

  • Digital design
  • eCommerce best practices
  • PHP/mySQL development
  • Coldfusion/SQL development
  • HTML5/CSS development
  • Responsive design for mobile/tablet devices
  • Digital project management including:
    • Discovery – Scoping, requirements gathering
    • Planning – Sign-off, specifications, UX, creative
    • Production – Creative, development
    • Deployment – Testing, launch
    • Maintenance – Support, improvements

Sam Commarato
Senior Lead Programmer aka “The Brains Around Here”
Sam is the senior lead programmer and team manager. He specializes in PHP/mySQL development and the integration of open source and custom-written applications. Sam is responsible for the development of websites ranging from e-commerce to social networking, dealing largely with user-generated content and data manipulations. He spent 5 years at IDT Corporation and became the lead network engineer for their domestic VoIP network. As a network engineer, he became intimately acquainted with networked redundancy solutions and was responsible for the development of their corporate intranet. This networking framework gives him a unique background in understanding hosting and ISP issues.